Are you ready to be part of the mobile app revolution? Salz and Moranz teach you all you need to know about creating a mobile app without breaking your bank account.
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Details
ISBN: 9781440555336 (pbk.) :
Physical Description:303 pages ; 24 cm.print
Publisher:Avon, MA : Adams Media, c2013.
Formatted Contents Note: Top 10 things you need to know about mobile apps -- Introduction -- The app defined -- App market by the numbers -- Know your audience -- You are not alone -- What you need to know before building -- Developing your app -- Designing your app -- Personal privacy is paramount -- Testing, testing -- Shop till you drop -- App stores and more -- App monetization models -- Mobile marketing and advertising -- Getting discovered across all channels -- Achieve lasting impact and loyalty -- Get seriously social -- App maintenance -- Success breeds success -- The future of apps.